Perfect Corp., the beauty tech solutions provider behind the world’s leading virtual beauty try-on app YouCam Makeup and photo editing app, YouCam Perfect, partnered with the leading on-demand beauty service provider, PRIV, for an interactive Fashion Week beauty experience highlighting its Runway Trends Collection. Beauty lovers and fashion fanatics are invited to experience runway glamour firsthand, with a collection of exclusive fashion week makeup styles available for virtual try-on in the YouCam Makeup app. Three top beauty trends from the New York Fashion Week runway including glittering shadows, neon liner, and blue accents were recreated as virtual makeup looks for fans to try on via real-time hyper-realistic virtual try-on in YouCam Makeup.
Through the use of advanced artificial intelligence (AI) and augmented reality (AR) technologies, YouCam Makeup translated these trendsetting runway makeup looks into an interactive digital try-on experience bringing the magic of Fashion Week to life with a tap. In collaboration with PRIV, this partnership gives beauty fans and fashionistas the ability to virtually test show-stopping Fashion Week looks to find their best match, and bring these styles to life via a physical makeover with PRIV professionals. The exclusive PRIV Runway Trends Collection creates a complete beauty experience guiding users through discovery and experimentation in-app, to recreation in real life.
Fans are also encouraged to dress up their photos with a variety of exclusive Fashion Week stickers, frames, and effects, in the YouCam Perfect photo editing toolkit. Download free here.
“We’re excited to team up with PRIV to bring the best beauty trends from Fashion Week to life both as virtual styles in YouCam Apps and as real-life looks recreated by talented PRIV professionals,” shared Perfect Corp. founder and CEO, Alice Chang. “The idea of creating a cohesive, full-circle experience which invites play and experimentation and couples it with real-life recreation, is one we hope that inspires beauty lovers to express themselves and empower their beauty journey.”
“The 2020 beauty landscape is all about hyper-personalization, self-expression, and tech-enabled beauty experiences,” said James Bradicich, vice president of marketing and business development at Priv. “We’re thrilled to partner with Perfect Corp to create an augmented reality experience that empowers fashion lovers to draw inspiration from the hottest Fashion Week trends and book their favorite beauty looks straight to their front door.”
To experience the complete PRIV Runway Trends Collection download the free YouCam Makeup app now and book your PRIV professional to recreate your favorite runway style.
