Southern California-based global lifestyle brand Ugg, with parent company Deckers Brands, will launch the Better Together initiative to donate over one million dollars to the COVID-19 pandemic relief efforts through monetary and product donations. Building on the company’s existing philanthropic platform, the COVID-19 response is focused on several initiatives and aims to bring much needed comfort and solace during this unprecedented time.
“Our hearts are with our friends, colleagues, customers and those on the frontlines during this pandemic. The newly launched Better Together initiative aims to deliver relief, support and comfort to those most in need. We are in this together,” said Dave Powers, president and CEO of Deckers Brands.
Given the crisis in New York, the brand has committed to donate funds to NYC Health + Hospitals, the largest public healthcare system in the nation who cares for all.
Additionally, Ugg has initiated partnerships with select hotels that have opened their rooms to first responders and medical personnel serving on the front lines. When these courageous healthcare workers return to their rooms after a challenging day, they will now be welcomed with comforting Ugg products, such as luxurious slippers and plush robes.
Additionally, to acknowledge and thank these real-life superheroes, Ugg is launching an Instagram giveback starting April 10. Each week for a month, the brand will give 500 pairs of slippers to these individuals, highlighting their stories and providing a small dose of comfort in these uncertain times.
With the local community in mind, Deckers Brands has established the Santa Barbara Better Together Fund at the Santa Barbara Foundation, and pledged to support where Deckers and Ugg have been headquartered for over 47 years. The fund also calls for other community leaders to contribute to small businesses and deliver vital supplies during this time.
