Kanye West, musician and entrepreneur, has agreed to bring his Yeezy brand to millions of customers around the world through a partnership announced with The Gap. The Yeezy Gap line is expected to appear in Gap stores and Gap.com in 2021.
This partnership brings the relationship between West and Gap full circle, as West worked in a Gap store as a teen growing up in Chicago.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” said Mark Breitbard, global head of Gap Brand.
Under West’s creative direction, the Yeezy design studio will develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points, with the creative process just getting underway. Additionally, West’s design vision will extend to unique Yeezy Gap expressions in Gap stores and digital channels over time.
Kanye West maintains sole ownership of the Yeezy brand and was recently valued at $2.9 billion in April 2020, and Gap Inc. maintains sole ownership of Gap brand. Yeezy will still receive royalties and potential equity related to sales achievement.
