Ghost Flower, an activewear brand founded in 2018, has created a new line of athleticwear. The line offers stylish, high-performance active clothing based on Chinese medicine, with designs incorporating the body’s natural energy channels and acupressure points and a sewn-in self-care map promoting wellness.
Ghost Flower’s team of experts in Eastern medicine and acupressure, as well as in disciplines of dance, stretch, yoga, Pilates and body movement, worked closely with the brand’s fashion designer and pattern maker in developing an innovative activewear collection for women focused on self-healing and empowerment.
The company’s activewear designs feature five elements, with each element representing its own associated emotional and physical transformative energy. Ghost Flower has included each particular element’s aspirational tag inside each piece of clothing to remind the wearer of the type of energy this element can inspire when getting dressed and throughout the day.
“Rooted in Chinese medicine, Ghost Flower is the world’s first activewear company to have your body’s energy network discreetly woven into the designs,” said Susie Peebler, co-founder and CEO of Ghost Flower. “The seams track your energy meridians, and our logos represent key acupressure points. This provides a wearable roadmap of where to stretch, roll and massage to significantly increase your health, performance and vitality. Most people don’t realize the full extent of their own, innate self-healing system.”
Bonnie Crotzer, a co-founder of Ghost Flower, is an expert in fascia and resistive stretching along the energy channels, and Peebler said her work has been essential for helping the Ghost Flower audience to understand and appreciate the value of Chinese medicine.
Peebler also singled out the key contributions of Ghost Flower’s Chief Scientist Dr. Daniel Keown, who is a classically Western-trained doctor as well as a practicing acupuncturist.
