Francesca’s Holdings Corporation and Poq recently announced a partnership to develop Francesca’s first mobile application.
As part of the company’s effort to meet the customer digtially, francesca’s plans to launch an iOS app this summer and an Android app later this year, in time for Black Friday and the holiday season. Recognizing that mobile is increasingly becoming the preferred way to shop, the application will be designed to enhance the customer experience. The digital format will provide an elevated design, improved navigation and increased ease of use, the company said.
“During the temporary store closure period resulting from the COVID-19 pandemic, our e-commerce business surged,” said Andrew Clarke, CEO at Francesca’s Holdings Corp. “Given the accelerating shift to online shopping, we are excited to be stepping up our digital transformation strategy with the launch of this mobile app. In addition to enhancing her online shopping experience, the app will provide valuable insights into how customers interact with our brand, enabling us to interact with her in a more relevant and impactful way. After careful consideration, we chose Poq for this project based on their extensive expertise in building mobile shopping apps that empower businesses like ours to engage customers and facilitate financial success.”
“It’s important to see brands like francesca’s placing app commerce at the center of their digital transformation strategy and doubling down on mobile in light of the recent changes in consumer behavior,” Mike Hann, president of Poq, added. “We look forward to working together with francesca’s to bring shoppers a superior and unified omnichannel shopping experience.”
