ZALXNDRA, an independent fashion label with international roots, has just released a new photoshoot for its “Don’t Forget Me Summer” campaign. Featuring linen dresses embellished with artistic embroidery in a wanderlust-inspiring Greek setting, the colorful looks by designer and entrepreneur Anna Z. Alexandra aim to recall the nostalgia of your favorite summer days year-round.
Though summer may come but once a year, ZALXNDRA’s “Don’t Forget Me Summer” campaign opens up a sunny window that lets in all the nostalgia of the beloved season at any moment. Photographed in sun-dappled destinations around Greece, the destination was chosen for its vibrant colors, rich culture and history, and a feeling that uniquely captures the bohemian spirit of summer—all characteristics shared by ZALXNDRA dresses.
Placed in such a setting, the colorful dresses offer a year-round callback to those lovely summer days—of long hours spent with friends and family on picturesque beaches, exploring bougainvillea-lined lanes, or lounging at a waterfront café where the nearby Mediterranean is painted in 50 shades of blue. Paired with glamorous sunhats, oversize sunglasses, and printed scarves, a hint of retro beauty harmonizes with the traditional craftwork and a modern sensibility for women who exude vivacity and harbor a curious spirit.
A material that is synonymous with the season, the fine linen of these dresses lets in cooling breezes while its soft touch engulfs the wearer in luxurious comfort. The unique embroidery of the pieces—each carefully hand-stitched in Ukraine—meanwhile conveys the creativity and beauty of summer months, instantaneously turning the dream of the season into a reality. In hues such as golden yellow, sapphire blue, and sunset pink, ZALXNDRA both stands out and fits perfectly in with its romantic Mediterranean surroundings.
With these qualities, no matter the season or where in the world you might be, slipping into a ZALXNDRA dress is a holistic experience where the nostalgia and joys of summer will come rushing back for you to delight in.
