Gemist, the jewelry brand that provides consumers a unique try-at-home experience, announced it has seen an increase in demand for its custom fine jewelry in today’s rapidly changing work-from-home realities.
“Our customers love that we bring the in-store experience to their homes for a trial run of their one-of-a-kind jewelry designs,” said Madeline Fraser, founder and CEO of Gemist. “We believe consumers will gravitate toward the convenience of our unique product fitting and sizing experience, even as brick-and-mortar stores reopen.”
As many brick-and-mortar stores remain closed, the “Try-On” feature available via the Gemist platform replaces the need for in-person sizing and shopping with its no cost, true-to-life omni-channel experience.
“I’m impressed by what Madeline has built with Gemist – a breakthrough brand leveraging digital customization for an extremely savvy and sophisticated fine jewelry clientele,” said Robbie Myers, former editor-in-chief of ELLE and Gemist advisor. “Gemist offers chic, high-quality, one-of-a-kind pieces for modern women who care about sustainability and expect a seamless online shopping experience.”
The proprietary technology enables customers to receive replicas of any custom designed piece prior to purchase.
“The spike in consumer demand for Gemist during the quarantine reflects the ongoing need for a customized try-at-home omni-channel feature that continues to trend upwards,” said Jayson Kim, general partner of Legendary Ventures, an investor and board member of Gemist.
