Perfect Corp., an artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, partnered with a natural and cruelty-free makeup brand Nude by Nature to bring Virtual Try On (VTO) powered by YouCam for Web to beauty shoppers. The AR feature will allow Nude by Nature’s consumers to easily and safely try various makeup products across multiple categories, including lipstick, eyeshadow, eyeliner, highlighter and contour palettes, as well as discover their perfect foundation match. Customers can use the VTO tool online in the comfort of their homes or offline by scanning the QR code available at Nude by Nature retail locations. By introducing the VTO solution, powered by YouCam for Web’s innovative beauty technology, the makeup brand strives to curb safety and hygiene concerns triggered by the COVID-19 pandemic.
“In this day and age, beauty brands must seize the opportunity for digital transformation and embrace the power of virtual try-ons to deliver on the touchless experiential beauty journey that modern consumers demand,” said Perfect Corp. Founder and CEO Alice Chang. “Our inspiring partnership with Nude by Nature will allow makeup shoppers to interact and engage with the brand in an entirely new, safe and unique way.”
“In today’s world, adapting to consumer demands is imperative,” said Nude by Nature CEO Mark Thompson. “As we began to see a significant shift to online shopping, it triggered us to pivot our approach and innovate within the digital space. Perfect Corp. technology provided us with a realistic Virtual Try On (VTO) tool that we could offer to our customers to fulfill their beauty needs and accelerate their purchase decision, all from the safety of their own home. With this large-scale shift to online shopping expected to continue, we are confident we are providing our customer with a sophisticated beauty solution.”