Zoya, a leader in healthy and natural nail care, announced its win in the Allure Best of Beauty Awards for “Best Blue Nail Polish.”
Submissions for Allure Best of Beauty Awards go through a comprehensive vetting process by the publication’s elite group of editors and experts, testing thousands of products each year. In search of the most innovative and groundbreaking items on the market, these industry pros ultimately cull down the list to the products that they consider worthy of the sought-after seal of approval, marking the award win as truly remarkable.
Chosen for the “Best Blue Nail Polish,” Maren, which was included in Zoya’s summer 2020 collection, is best described as a vibrant nautical blue cream. This is Zoya’s fourth consecutive win and its fifth product that’s been awarded Allure’s seal of approval. Previous awarded products include Alyssa Nail Polish, Remove Plus, Armor Top Coat and Naked Manicure Naked Base.
“When my mother, Zoya, started the company, healthy and non-toxic nail care was unheard of in the beauty industry,” said Vice President and Global Director of Marketing at Art of Beauty Leo Reyzis. “My mother recognized a gap in the market, believing that you shouldn’t have to jeopardize your health for a good manicure and so, here we are many years later. We love that Allure continues to educate their readers about the evolving nail industry and are beyond honored to have received another Best of Beauty Award this year.”