Bloomingdale’s announced the start of holiday season with its reinvented holiday campaign, “Give Happy,” which embodies positivity and togetherness at the close of a challenging year. Bloomingdale’s will make the holidays brighter and easier for customers this year through its distinct curated gift shops with the best in fashion, beauty, home and more, as well as convenient new options that allow customers to shop however and wherever they want. The reimagined campaign will come to life through an exclusive Virtual Holiday Benefit, innovative activations, digital experiences, all-new services, and holiday window displays.
The Bloomingdale’s Virtual Holiday Benefit, a reimagining of the traditional holiday unveiling, will showcase uplifting performances from singer and songwriter Andra Day, and American Ballet Theatre dancers Misty Copeland, Skylar Brandt, Herman Cornejo and Gabe Stone Shayer, all hosted by comedian and actor Ali Wentworth.
“Bloomingdale’s has completely reimagined our approach to the holiday season following the events of this year, from our gift curation to how our customers shop and receive their gifts. Bloomingdale’s has always been a destination for fun and entertainment, but now more than ever, we wanted our holiday campaign to embody that spirit,” said Tony Spring, CEO, Bloomingdale’s. “We know our customers may not be celebrating in the same ways they have in the past, so Bloomingdale’s is providing the perfect gifts and experiences to inspire customers to give happy to their loved ones, wherever they may be.”
In the spirit of togetherness, Bloomingdale’s will invite customers to join in the holiday celebrations from home for its innovative new Virtual Holiday Benefit supporting the Child Mind Institute on November 23 at 7 p.m. EDT. The festivities will be hosted by comedian and actor Ali Wentworth from Bloomingdale’s 59th Street flagship.
