The growth of luxury e-commerce site ShopWorn in a changing retail environment has paved way for the five-year-old start up to enter the Asia Pacific region with a Hong Kong satellite location directly servicing APAC countries, with an initial focus on the Greater China area.
The ShopWorn website features designer, luxury brands, curated specifically for the region and at the same low prices that have endeared U.S. customers to the platform. Chinese users can now shop in their own language and receive local customer service. The new site also offers popular payment methods as UnionPay, Alipay and Wechat Pay and competitively-priced direct shipping to major Asian cities by SF Express.
Additionally, ShopWorn has opened a flagship store on TMall Global, Alibaba’s dedicated platform for 800 million of China’s high-end consumers, in advance of 11.11 or China’s Singles Day. Through ShopWorn’s TMall flagship, Asian customers will be able to treat themselves to their favorite luxury brands at considerable savings than ever before.
“Over the past year, we’ve seen increasing traffic from Asian consumers ready to buy our ‘shop worn’ luxury designer products,” said Larry Birnbaum, ShopWorn CEO. “As the Asia market continues to lead the way for the luxury goods industry — with online retail sales in China alone surpassing $1.5 trillion — it only made sense for us to have a presence in Hong Kong. With our launch coinciding with China’s Singles Day, we’re excited about what the future holds for ShopWorn Asia and how we can deliver to China’s discerning luxury shoppers the same customer experience our U.S. customers have come to appreciate.”