Foot Locker has kicked off the first of six art installations in a multi-city sneaker and basketball celebration, set to be featured in New York; Los Angeles; Detroit, Michigan; Philadelphia, Pennsylvania and Toronto, Ontario. Local designers from each respective city – Ndubisi Okoye, Esmaa Mohamoud, Laci Jordan, Mr. Flower Fantastic and Distortedd – will showcase their love of the game and hometown pride through their unique and distinct artistic mediums.
As a brand with a long-standing heritage within sneaker and basketball culture, Foot Locker commissioned these local art installations to spotlight elements of the game through the lens of the artists, allowing them to highlight their own artistic expression of the game.
The installations began in Detroit, Michigan on October 27 and will end on November 10 in New York City.
“Recognizing the unique year it has been and witnessing the passion, creativity, content and love for the game of basketball prevail – despite the challenges – we wanted to create something to commemorate that,” said Richard McLeod, vice president of marketing for Foot Locker, North America. “These local works of art are a continued celebration of our community’s passion for the culture of basketball.”
