Neiman Marcus unveiled its 2020 Christmas Book, a curated selection of over 400 holiday gifts for everyone on the customers’ wish lists. Included in the Christmas Book are the Neiman Marcus Fantasy Gifts (beginning on page 55), which define what luxury gifting means in a year unlike any other while celebrating meaningful traditions and embracing new ones. This year’s Fantasy Gifts are meant to inspire gift-giving rooted in love and meaning, which is why Neiman Marcus has also curated a wider selection of related gifts that help bring a little fantasy to everyone this holiday season.
First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to its best customers. Over the years, the book has evolved into a legendary source for alluring and spectacular gifts while maintaining its personal and timeless touch.
“We are thrilled to introduce the 94th edition of the iconic Neiman Marcus Christmas Book,” said Lana Todorovich, president and chief merchandising officer for Neiman Marcus. “This year especially, we hope the Christmas Book sparks new traditions with loved ones and inspires our customers to seek out the connections, warmth and magic of the holiday season. Neiman Marcus continues to spread the magic of the holidays through this book, along with our Fantasy Gifts, in-store Gifting Lounges and our Gift Advisors through Neiman Marcus online. The whole Neiman Marcus family joins me in our wish that the holidays are full of joy, love and the magic of giving.”
The 2020 Fantasy Gifts were created with a modern sense of adventure and the importance of self-care in mind, as well as a focus on discovering cherished heirlooms and spending quality time with loved ones. These luxury gifts are designed to excite customers around the magic of the season, while creating meaningful experiences and memories to last a lifetime. Each gift represents a unique story of creation and craft by modern artisans, reflective of a rich history steeped in exploration and imagination.
This year’s Christmas Book also recognizes the importance of being home for the holidays. From festive gift ideas to tips for creating a warm, welcoming space for intimate celebrations with loved ones, it’s all the inspiration you need to make the season sparkle.


