Sustainable footwear and apparel company Allbirds announced that it will be raising its prices for Black Friday instead of lowering them and donating the proceeds to fight climate change.
This Black Friday, all prices across Allbirds’ entire collection will increase by $1 and be matched by $1 from Allbirds, with the additional proceeds going directly to Fridays For Future, the youth-led international climate movement founded by climate activist Greta Thunberg.
Black Friday – historically a frenzied day of discounts and buyers’ remorse. This year, the stakes are even higher; the COVID-19 pandemic has pulled back the curtain on the fashion industry and has revealed its gluttonous “more is more” mindset, resulting in stockpiled inventory and even surplus bonfires. Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting.
“To successfully tackle climate change, we need to collectively reduce our carbon impact and protect the earth’s resources,” the company said in a statement. “With a little more consciousness around how we consume, we can all tread lighter on the planet.”