G|Fashion, a global luxury brand featuring bespoke collections from the world’s top designers, has launched. The G|Fashion universe represents a unification of acclaimed fashion designers and world-class artisans, carefully curated by luxury lifestyle expert and billionaire real estate magnate Miles Guo.
Industry trailblazers Ben Taverniti, Eli Azran, Doni Nahmias and Marcella Lindeberg meticulously developed G|Fashion’s exclusive inaugural collections, working closely with Guo. Additional collections will be added seasonally including up-and-coming designers from around the globe.
The G|Fashion shopping experience brings the touch and feel of a luxury retail shopping experience to the digital world. Through the e-commerce site, users experience the G|Fashion lifestyle firsthand, engaging with content and artisans as they shop. Each collection comes to life through a comprehensive exploration of the materials and craftsmanship behind it, and a three-dimensional insight into the details of the garments. Editorial content highlights the design processes, from concept to completion. Photography of the collection was captured by world-renowned top fashion designer and photographer Paola Kudacki in New York City.
“Only fashion can put everything together: confidence, power, beauty, culture, life, respect and people,” said Guo. “Each unique G|Fashion collection is an exhibition of state-of-the-art craftsmanship applied to sartorial concepts.”
Taverniti is the recipient of great acclaim from his early work with Jeremy Scott to his recent project, Unravel.
“A great collection is defined in that you cannot pinpoint a season,” he said. “Rather, it defines an era. We can mix and match pieces that live in one world but speak many languages.”
