Athleta unveiled its first-ever sleep collection, inspired by listening sessions with Athleta customers about their sleepwear interests and nighttime routines. Athleta resident sleep expert Dr. Michael Grandner, who is board-certified in behavioral sleep medicine, collaborated with the brand to share insights into the importance of recovery and sleep in balancing an active lifestyle.
According to a poll released by the National Sleep Foundation, 67% of women age 18-64 experience sleep problems at least a few nights each week, and 46% experience sleep problems every night. This can negatively affect health, well-being and ability to perform everyday activities. Rest and recovery play a vital role in improving daily performance, which is why sleepwear is a natural extension for Athleta.
“More and more women are focusing on self-care and holistic wellness, and by offering sleepwear, we are able to support her full lifestyle — from active performance to rest,” said Mary Beth Laughton, president and CEO of Athleta. “We know from our masks launch this spring that new category additions can be a great way to introduce more customers to our Athleta brand. We are excited about the possibility of reaching even more women while providing them an opportunity to make recovery a key component of their daily activities.”
Fabrics are an important component of restful sleep, and each style in the 14-piece collection provides comfort for recovery. The sustainable and natural fabrics are ultra-soft and light weight, including a rib knit, buttery Tencel Modal jersey and organic cotton. Designed with breathability, the collection provides a gentle, easy fit to aid in uninterrupted sleep.