Jimmy Choo Opens Fashion Academy

Courtesy of the JCA | London Fashion Academy

Luxury footwear pioneer Professor Jimmy Choo OBE announced the launch of a higher education fashion academy in the heart of London.

Opening its doors in September, the JCA | London Fashion Academy has been established through a shared ambition of Choo and the founding team. Situated in London’s Mayfair, the Academy is set to develop the next wave of global fashion designers. Delivering a fresh and transformative take on fashion higher education, the Academy’s courses combine the latest teachings in contemporary design with the entrepreneurial skills required to set-up and drive successful fashion brands of the future.

The JCA will introduce a ground-breaking incubation model where students will be nurtured as emerging professional designers through a mentored approach and will be provided with a level of access to internationally recognized design leaders, the organization said.

“The Academy has been years in planning, so we are delighted to be opening its doors this September,” said Choo. “London is a global fashion hub and has created many of the world’s most exciting and ground-breaking designers. Rarely though do these designers leave higher education armed with the combined knowledge, skills and resources needed to create, launch and build brands successfully on the global stage. The Academy will help bridge those gaps and truly nurture internationally-focused and highly entrepreneurial design talent.”

The JCA | London Fashion Academy has curated a syllabus inspired by Choo’s experiences in building his own luxury brand as well as the multi-faceted skill sets which fashion designers increasingly need in today’s ultra-competitive, multi-channel, global landscape.

“It is brilliant to see new exciting and innovative institutions expanding the boundaries of higher education as a result of government reforms,” Universities Minister Michelle Donelan said. “It is vital that students gain the practical skills and hands-on experience that employers and industries need and the JCA’s revolutionary approach can help students hit the ground running into a successful career.”

Students discover more information about the JCA and apply for courses via the website, The Academy will also offer bursaries to a select number of students.