Qurate Retail Group and the National Retail Federation (NRF) Foundation are expanding their Small Business Spotlight initiative to support 100 entrepreneurs of diverse backgrounds in 2021. Through this program, Qurate Retail Group will provide the selected businesses with on-air and/or digital exposure and various other pro-bono, in-kind services.
The program builds on Qurate Retail Group’s longstanding foundation of supporting small businesses and reflects the company’s and NRF Foundation’s commitment to increasing opportunities for underrepresented groups. Over the years, Qurate Retail Group has helped multiple entrepreneurial brands become national and even international success stories through the power of live video storytelling, discovery-driven shopping experiences and loyal customer community-building.
“Our brands’ reach across traditional linear TV, digital platforms and social media-based livestreaming is unrivaled and gives us an extraordinary ability to bring together large communities of highly engaged shoppers around shared interests,” said Mike George, president and CEO, Qurate Retail, Inc. “Through the Small Business Spotlight, we are extending our impact far beyond the many entrepreneurial businesses in our vendor base. We’re proud to offer special support to local small businesses and their communities.”
Throughout 2021, QVC US, HSN and Zulily – which reach more than 90 million homes in the U.S. via broadcast channels and millions more via digital and social platforms – will promote selected small businesses during heritage and recognition months, including Black History Month (February), Women’s History Month (March), National Military Appreciation Month (May), Pride Month (June), National Hispanic Heritage Month (September) and National Disability Employment Awareness Month (October). All participating businesses will be profiled on QVC.com and HSN.com and will receive PR support.
In addition, businesses selected for on-air exposure will be featured in several 2-4-minute live segments on QVC and HSN, with the repackaged video also shared on QVC’s and HSN’s social pages and streaming service. These businesses will also have an opportunity to participate in a virtual mentorship program with Qurate Retail Group team members.
The application period is open and closes February 26. To qualify, a business must meet the program’s eligibility requirements, including:
- employing 100 or fewer workers,
- being 51%owned by an entrepreneur of a diverse background and
- having an e-commerce capability and social media presence.