ThirdLove, the third largest e-commerce intimates apparel brand in the U.S., announced the introduction of the brand’s new interactive online fit quiz called, “The Fitting Room.” The Fitting Room is the next iteration of ThirdLove’s original groundbreaking Fit Finder quiz and helps customers find the best fit of curated bra and underwear options. The new Fitting Room provides experiential moments for customers with innovative 3D animations, friendly educational content and style preferences that result in a personalized selection of products.
Since launching ThirdLove’s original Fit Finder quiz in 2016, more than 17.6 million women have used Fit Finder to find a bra, resulting in over 100 million fit insights, which the brand leveraged in product development decisions including its half-cup and 80 sizes that it has developed.
“We created ThirdLove to provide a positive alternative to the traditional in-person bra shopping experience, in hopes of eliminating the frustration that often comes with trying to find your correct size,” said Heidi Zak, co-founder and CEO of ThirdLove. “We’re proud to continue to be a pioneer in the industry, launching the next generation of Fit Technology with 3D designs that transform the way you can shop for bras and underwear online.”
Built to be fun and engaging, the Fitting Room takes into account the user’s individual needs, including life stage, body changes and fit issues. The Fitting Room guides the user through a series of interactive questions that result in a personalized size recommendation and a variety of bra and underwear styles based on their preferences. This technology uses 3D rendering and animations while guiding users with positive affirmations and a little bit of humor. After initial answers are logged, users can continue utilizing the platform to refresh their top drawer, with an option to confirm sizes and skip to conditional and style-related questions based on previous responses.
“While we received a terrific response from our original Fit Finder quiz, we learned that our customers are craving a more visual and engaging fitting process, which served as the catalyst for the advanced Fitting Room platform,” said Ra’el Cohen, co-founder and chief creative officer of ThirdLove. “Since finding the right style is just as important as finding the perfect fit, we redesigned the Fitting Room experience to emulate a personalized in-store fitting session, in which we can both recommend appropriate sizes and share products and styles from new categories as we continue to expand offerings and grow the business into a lifestyle brand.”
