This spring, Guess will introduce social media icon, motivator and fitness advocate Jen Selter as the face of its newest activewear collection.
As one of the most influential social media stars, fitness advocates and lifestyle experts, Selter has brought together the next generation of young women by her commitment to uplifting her social media followers, the brand said.
Shot by fashion photographer Josh Ryan, the campaign was photographed in El Mirage Dry Lake, California. Selter is accompanied in the campaign by model Nic Palladino. The duo is photographed wearing key styles from the Spring 2021 activewear collection.
The Spring activewear collection is dominated by a mixture of high-performance sports bras, leggings, tank tops and zip jackets in comfy, light-weight fabrics. Matching two-piece sports bra and legging sets in a variety of solid colors allows buyers to mix and match various tops and bottoms in the collection and breathe new life into their fitness routines.
