Ulta Beauty recently shared diversity and inclusion commitments with a keen focus on brand amplification and support, assortment growth and equitable, welcoming guest and associate experiences. The 2021 commitments reflect a planned investment of more than $25 million. Additionally, the company announced Tracee Ellis Ross, CEO and founder, Pattern Beauty, as the company’s Diversity and Inclusion Advisor, a formalized role to provide counsel, inspiration and drive accountability.
“As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty, and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity,” said Mary Dillon, CEO, Ulta Beauty. “We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our D&I journey.”
The 2021 commitments provide a holistic view of tangible efforts intended to further existing work to champion diversity and ultimately, to ensure guests, associates, partners and communities feel connected to and reflected at Ulta Beauty, the company said.
“I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team,” said Ross. “This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.”
