Hoka One One, a division of Deckers Brands, announced a collaboration with Seoul-based fashion brand Thisisneverthat (TINT). The limited collection, inspired by the intersection of streetwear and mountain-tech, features a special-edition colorway of the Speedgoat 4 trail shoe, as well as an apparel capsule designed for exploration, active use and all-day wear.
“Before working with Hoka, Thisisneverthat had never developed true performance products,” said Jinwoo Park, designer of special projects for TINT. “The collaboration combines Thisisneverthat’s unique aesthetic vision with two of Hoka’s defining features: its technical prowess and its signature blue color.”
The TINT x Hoka Speedgoat 4 features a white colorway with blue accents. Designed with maximal cushion and a unique geometry for a smooth ride on any surface, the Speedgoat 4 features multi-directional lugs, a Vibram MegaGrip outsole and carefully-crafted flex grooves designed to handle rugged mountain terrain, Hoka One One said.
Founded in 2010, TINT takes a graphic and text-heavy approach to traditional streetwear. These design elements are evident in the TINT x Hoka apparel collection. The capsule includes a wind-resistant hooded pullover, performance 6-inch short, T-shirt, bucket hat and performance crew sock.
Designed for performance, these items will shine equally for workouts, off-road exploration or all-day comfort, TINT said. Though similar in name and construction, the apparel items in this collection are designed and produced by TINT and distinct from the performance and lifestyle apparel manufactured by Hoka since early 2020.
“The Hoka x Thisisneverthat collab is the union of premium performance and premium streetwear, with the end result being greater than the sum of its parts,” said Gretchen Weimer, vice president of product at Hoka. “This partnership between two bold and innovative brands provides a totally new perspective on how our shoes and apparel can empower people to move all day in comfort and style.”
