Crocs has tapped Justin Bieber for its latest collab — grabbing the world by the socks. Pairing the brand’s Classic Clog with a pair of tall white socks from Drew House, Bieber’s personal clothing brand, the duo takes a definitive stance on the controversial fashion statement. This second product collaboration features a lavender Classic Clog, a branded logo fixed to the backstrap and special appearances from Theodore and other characters from the Drew House community as colorful, oversized Jibbitz charms.
“Crocs with socks is definitely the move,” Bieber said. “They’re comfortable; they’re fashionable, and most importantly, it’s fun to bring your own style to how you wear them. It’s been a blast bringing this latest collaboration with Crocs to life.”
Bieber released his sixth studio album, “Justice,” mid-March, which includes the hits ”Holy” feat. Chance The Rapper, “Lonely” feat. Benny Blanco, “Anyone,” and “Hold On.”
To engage fans during the global launch, Crocs has also partnered with Snapchat for an augmented reality gamification activation that allows consumers to interact with the nostalgic, arcade-style look and feel of the campaign. For a limited-time, fans are encouraged to collect as many Classic Clogs, drew house socks and Jibbitz charms as they can by tilting their head before the virtual arcade clock stops. In China, Bieber, via social media, will send fans on a mission to locate 13 claw machines in nine cities across the country, giving them a chance to play the game for free to win Crocs clogs, Drew House plush toys and Drew House socks.
“As a digital-first brand, we continue to surprise our fans with new and engaging ways to experience our icon, while delivering break-the-internet collaborations,” said Heidi Cooley, head of global marketing for Crocs. “From a partnership perspective, Justin’s artistic passion is paired with Crocs’ ability to create memorable, consumer-first moments that celebrate the importance of being comfortable in your own shoes… and socks!”
