Eastside Golf, the lifestyle apparel brand rooted in golf dedicated to driving cultural change in the game, has launched its first-ever line of women’s apparel. The 20+ piece collection honors the power of female golfers at every stage in their journey, and celebrates progress and new opportunities for everyone in the game.
Crafted with the diverse needs of seasoned players, youthful enthusiasts and newcomers in mind, Eastside Golf’s women’s collection was created on a foundation of inclusivity and innovation. Central to the vision is a commitment to performance and body versatility, ensuring that each silhouette is purposefully engineered by an all-female design team.
Pieces from the collection are equally at home on and off the course, including signature items such as a two-piece tracksuit; banded crop tees; jumpsuit; and pique polos, skorts and dresses, which all feature Eastside Golf’s script or swingman logo. The collection is marked by Eastside Golf’s meticulous attention to detail. Hats are designed to be comfortable for a variety of hair styles and textures, and feature a satin lining to protect hair. Many pieces have functional hidden pockets, perfect for tees, golf balls, valuables, sunglasses and keys – offering functionality without impacting the lines of the clothing.
“Since our early days, we’ve had women purchasing Eastside Golf items for themselves, and asking us when we’d be entering the women’s category. But we didn’t want to ‘shrink and pink’ our existing products; we wanted to create something authentic and considered. This is why we dedicated additional resources to bringing on designers with extensive expertise in women’s apparel to create items that are both fashionable and functional, and equally at home on the street or in the clubhouse. We have had our eye on entering the women’s category for a long time, and we are thrilled to bring this to life in our first collection,” said Olajuwon Ajanaku, Eastside Golf co-founder and creative director.
“As a fashion brand rooted in golf, we are making a brand for golfers and non-golfers alike. Our clothes are designed to feel good both on and off the course,” said Earl Cooper, Eastside Golf co-founder and CEO. “We are serving women who have, up to this point, not been served by golf apparel brands in the way they deserve – they do not have the clothing options that men do, despite making up a sizeable, and increasing, portion of the golf-playing community. We are incredibly proud of the collection and hope to draw in women who are looking for golf clothing that is not just functional but fashionable, and gives them the confidence to be their authentic selves on and off the course.”
The collection will be released in three phases in May, with drops on Thursday, May 9th, Thursday, May 16th and Thursday, May 23rd. Customers can browse and purchase on Eastside Golf’s website (www.eastsidegolf.com) or through its app.