Merrell is expanding its top-selling hiking boot franchise to continue to meet the needs of new and diverse outdoor consumers that are seeking trail-ready, athletic, and stylish footwear. The Moab Speed and Moab Flight, a light hiking shoe and trail running shoe that sit in the athletic outdoor hybrids category, are now available on Merrell.com and at select retailers around the world.
Since its inception in 2007, the Moab hiking boot has been the gateway footwear to the outdoors for more than 20 million people around the globe. Built with the same comfort and fit the Moab is known for, the Moab Speed hiking shoe and Moab Flight trail running shoe deliver features specific to those exploring the outdoors in a variety of ways.
The Moab Speed hiking shoe is a lightweight, protective hybrid designed to tackle any trail. The lightweight hiker is first-to-market by utilizing Vibram’s newest innovation, ‘Vibram Traction Lug – a technology that uses micro lug features to make a macro difference. The technology increases lug surface area by up to 50% and result in significantly increased traction and stability. Other features include a Vibram Ecostep outsole which is made from a minimum of 30% recycled rubber, a FloatPro midsole, a rock plate, and recycled laces and mesh lining. The Moab Speed hiking shoe comes in low, mid, and Gore-Tex options.
The Moab Flight is a protective, cushioned trail running shoe. Top features include woven jacquard and recycled mesh upper, a FloatPro midsole, a recycled Vibram Ecostep outsole, and a 10mm drop with 3mm lug depth.
“At Merrell, we exist to share the simple power of being outside. The introduction of our Moab Speed hiking shoe and Moab Flight trail running shoe comes at a time when consumers are sticking close to home and have a renewed need to experience the outdoors, either for the first time or in a new way,” says Shaun Bohnsack, VP of Product Management at Merrell. “They’re asking for a blend of outdoor function and style in their shoes and boots and the new lightweight options of our Moab Speed and Moab Flight deliver upon these needs and offer a new take on our most popular hiking boot franchise.”
Merrell will be celebrating the launch of the Moab Speed and Moab Flight throughout the year with their Step Further campaign that aims to inspire the next generation of hikers to go a step further than they, or anyone who came before them, ever thought possible.