Guess announced the implementation of a Guess Safe Spaces/Model2Model Program, which the company said will actively support the personal and professional development of Guess models through skill-based training, professional mentorship and emotional/mental health resources.
Created with the support of the Guess executive team, Xian Mikol, an established Guess model, will serve as the program administrator and work directly with Micha Star Liberty, an award-winning victim’s rights attorney, who will act as the program’s advisor. This team will be the foundation to guarantee that appropriate support is available as needed.
“I have experienced firsthand the pressures, struggles and triumphs of the fashion world and their impact on a young model’s life,” said Mikol. “We designed Guess Safe Spaces to give models a place to turn, gather advice from each other and create a community. I’m excited to strengthen the voices, build confidence and drive powerful and meaningful futures for models with Guess.”
“This is an important initiative Guess is undertaking,” Liberty added. “Guess is a first in the industry to approach workers’ rights from the models’ perspective and proactively address a variety of issues that models commonly experience. With this mentorship and support, models can receive the tools and skillset to have healthy, long careers.”
A key component to this program is the strong community support through longtime Guess partner, the Violence Intervention Program (VIP). VIP is a “one stop shop” community Family Advocacy Center, offering medical, mental health, protective, legal and social services to over 20,000 victims of family violence and sexual assault each year.
“In the world of fashion, where it is the norm for the industry to see models of both genders come and go, Guess has committed to doing something and to demonstrating that yes, their models matter, but also everyone at Guess matters,” VIP Founder Astrid Heppenstall Heger said. “They are building a program that will provide the support so many seek to find safety and wellbeing. VIP is proud to be part of this and to setting a new standard of support and care in the workplace.”