Hush Puppies, a global casual footwear brand empowered by optimism and dedicated to inspiring individuals to live life on the bright side, is elevating the nostalgic style with its newest shoe—the Brite Jell.
Leveraging the momentum of the Newtro trend, Hush Puppies has taken the popularity of jellies and reimagined them as today’s favorite sandal silhouettes in bright hues and squishy soft material. To introduce Brite Jells, the brand is teaming up with Loud Lacquer, a nail polish brand all about women empowerment, being loud and expressing yourself through color. Together, the brands are pairing Hush Puppies’ jelly sandals with Loud Lacquer’s four new, matching, non-toxic, vegan and cruelty-free summer-ready nail polish colors called Brite Shades.
“We loved that jellies were making a comeback, but we wanted to put our ultra-colorful and comfortable Hush Puppies spin on the style,” said Kate Pinkham, General Manager and Vice President of Hush Puppies. “This Loud Lacquer partnership to launch the Brite Jells and Brite Shades collection has been a great collaboration – they are really optimistic, colorful, and fun, just like the Hush Puppies brand. We are excited about the opportunity to introduce new consumers to both of these like-minded brands.”
“We at Loud Lacquer love living in color, and it feels good to be seen and heard by such an iconic brand that shares our same confidence and positivity,” said Melody Hammer, CEO and Founder of Loud Lacquer. “The Brite Jells and Brite Shades collaboration is a great opportunity to match our bright nail polish shades with super fun and colorful jellies. Color on color. All day!”