Footwear

Rain the Growth Agency and Its Partnership with Oofos Grows to Full Agency of Record

Photo Courtesy-Rain the Growth Agency

As of January, Rain the Growth Agency, the leading independent, direct-to-consumer advertising agency, has been recognized as the full-service agency of record for Oofos, the global leader in recovery footwear.

With the addition of creative duties, Oofos tasked Rain the Growth Agency with bringing to life recovery footwear as a category inclusive of anyone.

“We are very pleased to be working with Rain the Growth Agency as our agency of record,” said Steve Gallo, President of Oofos. “Their partnership throughout 2020 helped us navigate a challenging time. They are a key member of the Ooteam and understand our core mission to ‘make people feel better’ through our products, services and experiences. We are excited to be taking yet another step with them in 2021.”

Oofos seeks to drive engagement ranging from high-level brand and category awareness to increased trial and conversions. With the 2021 campaign that launched on March 29, Rain the Growth Agency will apply its transactional brand building approach to accomplish those objectives. Consumers are being targeted via a robust channel mix that includes linear television, connected television, over the top, paid social, and other media.

Rain the Growth Agency produced all creative assets for the new campaign, which combines 3-D animation and live action in dynamic environments to highlight two key products: the Oolala sandal and the Oomg eeZee shoe. The campaign also features animations optimized for social media to showcase key seasonal styles and patterns.

The two companies first partnered in October 2019 to launch a transactional brand building media campaign that aimed to increase awareness and sales for the footwear brand.

“Since day one of our partnership, Oofos has allowed us to be an extension of its tight-knit team,” said Michelle Cardinal, Founder and CEO of Rain the Growth Agency. “We ‘feel the Oo’ and that’s allowed us to connect with the brand’s mission and engrain that in all aspects of the marketing strategy.”

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