Reef, the industry leader in comfortable beach-inspired footwear, and Opi, the world’s number one salon nail care brand, have joined forces to develop a one-of-a-kind sandal line featuring three of Opi’s most popular shades – “Gelato on my Mind,” a pastel blue, “Do You Lilac It?,” a light purple, and “Tiramisu For Two,” a coffee cream – in honor of the nail brand’s 40th anniversary.
“In recent years, Reef has put a focus on developing innovative and thoughtful collaborations with well-known brands in various categories to expand our brand fan universe and provide a unique consumer experience,” said Mike Jensen, President of Reef. “When we got the opportunity to partner with another iconic California brand, Opi, we were excited to merge our fashion and beauty communities together for a colorful and stylish collaboration that embodies the brand spirits of both Opi and Reef.”
The new women’s Reef x Opi collection lets fans of both brands express themselves through style and color. The Reef x Opi collection features the Reef Seas flip flop, highlighted by a subtle square toe and sleek design for style, soft padded tube straps, a durable rubber sponge outsole and foam footbed for comfort. Additionally, each footbed bears the name of the featured signature Opi shade. The Reef x Opi sandals also have a “no slip grip” on the bottom of the flip flop so that toes can stay pristine while drying nails and feet can stay secure when walking or hitting the beach.
“Opi has always aimed to make nail color personal. We do this by going beyond the world of beauty and reaching other industries that are a part of women’s everyday lives,” explains Opi Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With our fashion-forward, playful, and iconic color, Opi is the ideal inspiration for a sandal collection and Reef has a renowned reputation for quality and comfort. This season, your flawless pedicure can match your sandals – whether to and from the salon or on the beach!”
The spring launch of the Reef x Opi collection is the first of three different drops that the two brands will collaborate on throughout 2021. The brands are also executing a variety of public relations, social and consumer activations – including an exciting partnership with top designer shoe retailer, Dsw, to feature the new collection and matching nail shades at The W Nail Bar at select Dsw locations.