Nectar launches two new premium mattress models and partners with Google Nest to provide their new Nest Hub with Sleep Sensing with every purchase of its new line of mattresses
Nectar, the leading digitally-native mattress brand, unveiled two new premium mattress models in a direct response to customer demand for elevated offerings. The Nectar Premier and Nectar Premier Copper Memory Foam Mattresses join the beloved, award-winning Nectar Mattress which sleeps over one million happy customers. To celebrate the launch, Nectar is teaming up with Google to offer customers the ultimate sleep experience. As part of the exclusive partnership, Nectar will offer the new Google Nest Hub* second-generation with every purchase of one of the new mattress models.
Nectar’s new Premier and Premier Copper mattresses provide unparalleled support and comfort with five layers of high-quality material, featuring an innovative cooling cover and the Nectar Smart Layer. Customers will get a full sleep experience powered by a best-in-class mattress plus a new Google Nest Hub with Sleep Sensing** for, personal bedside assistance and sleep tracking. Together, the Nectar premier mattresses and Google Nest Hub with Sleep Sensing are a great solution to help you get a great night’s sleep.
“Nectar’s mission is to give people the sleep quality they deserve. We’re proud to have been able to become Google’s Exclusive Sleep Partner and give our customers a bundle that unlocks great sleep,” said Gil Efrati, CMO of Resident, Nectar’s parent company. “The superior technology of our mattresses coupled with Google’s innovative sleep-sensing technology will give our customers everything they need to elevate their sleep.”
Since its launch in 2016, Nectar has become the fastest-selling brand in the mattress category with over one million mattresses sold. The performance marketing driven company’s continued growth is a testament to its customer-first approach. Following a banner year, Nectar’s parent company, Resident, secured $130M in Series B funding. These funds provide the opportunity to invest in new product development, performance marketing optimization and strategic brand partnerships.
“Our recent funding enabled us to expand our most popular Nectar offering with the addition of two premium mattresses that our consumers have been asking for,” said Eric Hutchinson, Co-Founder and Co-CEO of Resident. “As Nectar continues to grow, we will continue to put our consumers at the heart of everything we do, leveraging data and analytics to anticipate their needs and provide them with the best products at the greatest value that we hope they love to come home to.”