Zenni, the online eyewear retailer, announced an exclusive Iris X Zenni partnership with style icon Iris Apfel. The multi-year partnership kicks off with the launch of a head-turning eyewear curation featuring 100 Zenni styles as Apfel approaches her 100th birthday. The collection was hand-selected by the famed Apfel, bringing her signature style at an affordable price point to people everywhere.
“Iris is one of the most iconic glasses lovers of all-time, most known around the world for her bold look and oversized frames. We couldn’t be more excited about this partnership,” said Michelle Ticknor, head of lifestyle and social impact partnerships at Zenni. “Iris loves to say, ‘More is more and less is a bore.’ This has been our north star building this first collection with her. Just like Iris, we believe your budget shouldn’t limit your style choices, and this collection makes it possible for our customers to have a very fashion-forward eyewear wardrobe of high-quality, affordable frames.”
This specially curated collection features Zenni frames in Apfel’s favorite eyewear shapes and styles. Creatives and product designers at Zenni worked directly with Apfel, who shared her favorite collected treasures from all over the world – from textiles to jewelry to fine art – to inspire every aspect of “The Iris Apfel Edit.” The 100-piece collection, a nod to her upcoming 100th birthday celebration, is divided into five different categories inspired by Apfel’s originality and fearless style.
