American Eagle Outfitters has developed the limited American Eagle (AE) jeans collection using guidelines as a part of the Ellen MacArthur Foundation’s Jeans Redesign project. The AE x Jeans Redesign collection uses guidelines developed by the Foundation’s Make Fashion Circular team alongside over 80 denim experts and adheres to the principles of a circular economy where clothes are made with limited impact, are recyclable and are long-lasting to be kept in use.
“By taking measures to ensure more responsible product sourcing, we are working hard to help create a healthier environment for future generations. As part of AEO’s broader sustainability goals, we’ve made a commitment to move toward more sustainable raw materials and manufacturing techniques, as well as reducing our water and energy usage,” said Jay Schottenstein, executive chairman and CEO. “Our adoption of the guidelines set by the Ellen MacArthur Foundation for the AE x Jeans Redesign collection represents AEO’s ongoing journey and pledge to accelerate improvements across our operations through innovation and collaboration.”
“As a leader in jeans, we have a responsibility to push for changes in our own sustainability practices and influence the apparel industry to work toward a more circular economy,” said Jennifer Foyle, chief creative officer of AEO Inc. and global brand president of Aerie. “We want our customers to feel good about how their clothes were made, and the AE x Jeans Redesign collection highlights our expertise in jeans, while demonstrating our passion to create products that lessen the environmental impact.”