Hoka One One, a division of Deckers Brands, announced the launch of the Clifton 8, the latest update to one of the brand’s most popular franchises. The Clifton 8 refines the fit, weight and ride of previous models, the company said.
The Clifton is one of the brand’s most popular styles. The next generation of the running shoe delivers the unprecedented weight-to-cushion ratio that has made it a favorite for its simultaneous smooth support and up-tempo capabilities, Hoka One One continued.
“We have always viewed the Clifton as an ‘overachiever’,” said Gretchen Weimer, vice president of product at Hoka One One. “Each version has exceeded the expectations of runners, both in the amount of innovation built into such a lightweight shoe and in the experience they have while wearing it. The Clifton is also designed to empower runners to reach their next level and overachieve on their own goals. The 8 is no exception, and it’s arguably the most overachieving rendition yet of this game-changing shoe.”
The Clifton 8 remains very light while improving on durability and the smooth-riding experience it provides runners at every pace. The most significant update is an all-new, ultra-light midsole foam designed to offer a soft, cushioned impact while adding an energetic response with each step. It also features an engineered mesh upper designed to be ultra-light, highly breathable and resilient enough for athletes to put this shoe through any workout.
“We hear from so many runners that the Clifton is a perfect shoe, but we know it can be even better, and we aren’t willing to stop pushing for innovation and improvement,” said Weimer. “We knew that we had to proceed very carefully with this update, tweaking the areas of opportunity we identified without undercutting the features that have made the Clifton so popular. Our team successfully walked that line with the Clifton 8 to produce a really incredible update that has really enhanced the ride experience.”
Photo courtesy of Hoka One One
