Sanuk, a division of Deckers Brands, has announced a pioneering all gender footwear collection in partnership with fellow Central Coast neighbor, Pacific Pride Foundation, the largest LGBTQ+ center between Los Angeles and San Francisco dedicated to creating a thriving, vibrant and visible LGBTQ+ community. The Sanuk x Pacific Pride Foundation collection celebrates a shared commitment to personal, social and community wellness and the creation of safe, happy places for all. To further support the LGBTQ+ community, Sanuk is donating $10,000 to Pacific Pride Foundation in June and an additional $3 per pair donation for every pair of collab product sold, for a guaranteed total donation of $40,000. These donations will be used for educational programs, counseling services, LGBTQ+ competency training, community events, advocacy efforts and more.
Debuting just in time for Pride Month in June, the Sanuk x Pacific Pride Foundation collection introduces two new all gender styles to Sanuk’s catalog. Sanuk transformed their best-selling women’s Yoga Sling 2 women’s sandal into the all gender Sling Soft Top, so every person can enjoy the cushy yoga mat soles and stretchy straps. The vegan sandal also features Sanuk’s new high-rebound Soft Top Foam for a comfortable, supportive feel. Similarly, Sanuk also offers a variation of their popular You Got My Back lightweight outdoor slipper style, renamed, We Got Your Back. The new summer slipper features a woven cotton saddle blanket upper and responsibly sourced leather from the Leather Working Group. The Sling Soft Top and We Got Your Back styles both declare allyship with their LGBTQ+ flag inspired colorways.
“Inclusivity and diversity are at the heart of Sanuk, and we’re committed to ensuring our footwear is made for all,” said Seth Pulford, Director of Marketing at Sanuk. “We’re honored to collaborate with the team at Pacific Pride Foundation, the leaders in advocacy and education for the LGBTQ+ community on the Central Coast. We admire the incredible work they are doing to create an equitable, healthy and welcoming environment for the community, and we’re proud to give back in support of Pacific Pride Foundation’s ongoing efforts to drive positive change.”
Pacific Pride Foundation provides services and programs to more than 10,000 clients in the LGBTQ+ community, including programs for youth and older adults, in order to create a thriving, vibrant and visible LGBTQ+ community and to prevent the transmission of HIV/AIDS.
“Pacific Pride Foundation is excited to partner with Sanuk as they launch this innovative collection,” said Kristin M. Flickinger, Executive Director at Pacific Pride Foundation. “This year’s vibrant and inclusive campaign comes at a time when we are all longing to feel connected and seen. This collection demonstrates Sanuk’s commitment to celebrating diversity, inclusivity and acceptance and the brand’s authentic investment in the wellness of the LGBTQ+ community.”
