GK Elite, a brand of gymnastics competitive and training apparel, has extended its partnership with Simone Biles, the most decorated gymnast in World Championships history and five-time Olympic medalist. Committed to growing the sport of gymnastics, GK Elite and Biles will collaborate on athlete-designed competitive leotards that will be available through the Simone Biles Legacy Collection, which will feature the added ability for gymnasts to customize designs to match team colors and embellishments.
The collection strives to encourage present and future generations of gymnasts and athletes to build their own legacy in the sport. As part of the Legacy offering, gymnasts will be able to design and custom build their very own Simone Biles competitive leotard using GK’s proprietary customizer tool, UDesign360, which offers a selection of premium fabrics, embellishments, colors and interactive imagery to showcase designs.
“I am thrilled to continue my partnership with GK Elite as we work together to inspire the next generation of gymnasts and encourage them to pursue their own goals and dreams,” said Biles. “I have really enjoyed collaborating with GK’s design team and am excited to invite the gymnastics community into the process by offering the custom platform as part of my Legacy Collection. I encourage fellow gymnasts to tap into their creative minds and add their own design elements as we celebrate gymnasts of all ages and backgrounds as they build their own legacy in the sport.”
Biles, who has been a member of Team GK since 2015, will have her designs featured across a total of three collections: Replica competitive leotards, Signature training leotards and Legacy customizable competitive leotards.“Simone Biles is a once-in-a-generation athlete, but even more impressive is her dedication to growing gymnastics with young audiences,” said Girisha Chandraraj, president and CEO of Elite Sportswear. “We are ecstatic to extend our partnership with Simone and give young gymnasts across the U.S. the opportunity to replicate her unmatched style. We proudly support Simone and her teammates as they go for gold once again this summer and inspire future gymnastics champions.”
GK Elite will also be supporting Biles’ post-Olympic Gold Over America Tour (GOAT), which is a celebration of powerful women representing the sport of gymnastics to inspire the next generation of athletes. In addition to Biles, GK Elite is also the official partner of USA Gymnastics and will be worn by Team USA at the 2021 Tokyo Olympics as the official apparel sponsor for both the women’s and men’s gymnastics teams.
