Informa Markets Fashion confirmed the return of its flagship New York-based event, Coterie New York. With a planned full-scale return for the Coterie community, the event will present strengthened, product forward shopping and showcasing opportunities, enhanced white glove retail concierge services as well as a robust lineup of educational programming and networking opportunities.
From September 19 to 21 at the Jacob Javits Center, Coterie New York will highlight a more product-forward experience for the elevated women’s contemporary market. Collectively located upstairs on “Level 3,” apparel will be cohesively showcased with footwear and accessories. This “complete look” approach in featuring multiple product categories alongside each other will provide retailers with a more streamlined shopping experience to discover a larger array of products – from premium to affordable luxury price points – while giving brands opportunity to meet more retailers and better target the right buyers for their brand, IMC said.
“With this season’s exciting return of one of the most major events of the year for the elevated and advanced contemporary women’s market, our brands and retailers can expect a strengthened, product-forward shopping experience designed to increase discovery and connection,” said Courtney Bradarich, vice president of contemporary women’s events at Coterie. “We’re reviving and enhancing all the fundamental elements core to Coterie’s 30-year legacy, while also investing in more consultative, high-touch services, advanced original content and upscale experiences to become an invaluable tool and resource that serves the industry in much larger ways than ever before.”
Guests can also enjoy educational programming featuring prominent industry talent and fresh voices in addition to services like retail concierge, dynamic, event-exclusive activations and upscale networking events. Expanding beyond the live event, an accompanying digital showroom platform will also be available before, during and after the event.
“Over the last year, we’ve invested heavily in developing, optimizing and enhancing our B2B solutions for our customers,” said Kelly Helfman, commercial president of Informa Markets Fashion. “With the return of our live events, we are taking the next steps in what we believe is the true future of wholesale — a hybrid approach.”
