Perfect Corp. announced an integration with Google for the launch of an AR interactive beauty try-ons. The technology can help brands enhance their brand presence across Google and can help online shoppers discover and experiment with a range of different beauty products and shades online through Google search. The virtual try-on experience is currently available for lipsticks and eyeshadows products with plans to add foundation to the makeup kit.
The Google AR-powered virtual try-on experience is embedded directly into the user experience, giving people an option to try the product across a range of different skin tones or to “try it on” themselves by engaging the live camera mode. The one-click experience invites web users to virtually try-on thousands of eye and lip beauty SKUs from more than 40 different beauty brands including, Estée Lauder, MAC Cosmetics, Charlotte Tilbury, Black Opal and more.
“We are thrilled to integrate with Google to make AR virtual beauty trials available through Google search,” said Perfect Corp. Founder and CEO Alice Chang. “It’s a privilege to collaborate with Google to put YouCam’s AR technology in front of beauty fanatics searching for products online, to help them discover and experiment with these products in a new, fun and interactive way.”
