Estée Lauder announced that it has signed model Adut Akech as its newest global brand ambassador. Akech will feature in makeup and skincare campaigns across digital, in-store, TV and print, with her first campaigns debuting July 2021. Akech joins the current roster of Estée Lauder global talent, including Ana de Armas, Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.
“Adut is one of fashion’s biggest and most influential stars,” said Stéphane de La Faverie, group president, The Estée Lauder Companies and global brand president, Estée Lauder and Aerin. “We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.”
“To be part of the Estée Lauder family is a dream come true,” said Akech. “Estée Lauder has such an amazing heritage, and the story of Mrs. Estée Lauder continues to be an inspiration to women around the world. Like her, I hope to inspire girls everywhere to never give up on following their dreams.”