Hudson’s Bay and Forever 21, through YM Inc., the Canadian licensee of the brand, unveiled a new partnership, with Forever 21 full-line collections now available at select Hudson’s Bay locations. Hudson’s Bay stores at Yorkdale and Square One Shopping Centre locations are the first to debut the new offering, with additional locations expected to offer the Forever 21 brand throughout Canada. Forever 21 will also be available on thebay.com Marketplace mid-summer. The announcement comes as Hudson’s Bay undertakes an expansion of its offering for Millennial and Gen Z shoppers.
“As a digital-first retailer, we are more nimble, more relevant and are responding to consumer trends faster than ever before,” said Wayne Drummond, chief merchant at Hudson’s Bay. “As we continue to transform our business, Hudson’s Bay is creating exciting depth to its fashion matrix, with coveted brands and curated experiences that provide Millennial and Gen Z style-seekers with a destination to find fashion that suits their lifestyle.”
Proceeding Forever 21, in the spring Hudson’s Bay introduced Mango Men, Sanctuary, Sweaty Betty, AFRM, Rollas Denim and more. This Fall, the retailer will launch Jack & Jones Premium, Compania, Nia The Brand, BDG by Urban Outfitters and Wild Pony. Hudson’s Bay is the exclusive third-party retail partner to Forever 21 in Canada.