Marc Jacobs Fragrances, a division of Coty Inc., announced it will donate up to $50,000 to The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) through an interactive social fundraiser on Cameo, the leading marketplace connecting fans directly with pop culture personalities.
To celebrate self-expression and spread love and positivity during Pride, Perfect Marc Jacobs is working with Cameo to give fans the chance to win one of 100 personalized Cameo videos from Lance Bass, Amanda Lepore, Chaka Khan, Kim Petras and Shangela to remind them, or someone they love, that we are all #PerfectAsWeAre. The Cameo sweepstakes will take place between June 14 and June 21. In exchange for participation, Perfect Marc Jacobs will donate $100 for each entry, up to $50,000, to The Center, a non-profit organization that supports the LBGTQIA+ community through multiple services including advocacy, health and wellness programs; arts, entertainment, and cultural events; as well as recovery, parenthood and family support services.
“The Center is a place we have supported as a company for many years,” said Marc Jacobs. “We have worked with them in various ways for close to 20 years and I continue to really believe in the work they do. I have worked for most of my life to get to a place of comfort and confidence in who I am and I feel like The Center’s work is to help support people, in many ways, as they work towards their own version of this. The Center offers so many programs and so much support to a group of people who continue to have to fight for their rights and their safety every day. This Pride season I hope you will join us in supporting their mission.”