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A Brand Embassy for Sustainable Beauty: Aromatica Opens Zero-Waste Complex Cultural Space in Seoul, Korea

Photo Courtesy - Aromatica Co.

South Korean sustainable beauty brand AROMATICA has opened the doors of AROMATICA ZERO STATION – a complex cultural zero-waste space located in South Korea. Taking the lead in zero-waste, AROMATICA renewed the existing House of AROMATICA into AROMATICA ZERO STATIONThey reused and repurposed from the former store, such as glass, wood, bricks and furniture for the construction process. The recycled materials were upcycled into floors, cabinets, product displayers and more. AROMATICA called upon sustainable creatives to create upcycled furniture made of disposable masks, glasses, and papers for the zero-waste space.

AROMATICA was the first beauty refill station opened in Korea. There are 18 products, including best-selling rosemary shampoo, aloe vera gel, conditioner, body oil and toner. Consumers can buy their post-consumer recycled plastic or glass bottle at the store or bring their own. The store promises an experience to visitors a step forward of sustainability.

The lineup includes best-selling rosemary shampoo and aloe vera gel, as well as conditioners, body oils and toners. The brand is known for its natural essential oils instead of synthetic fragrances. Every product is natural, organic and vegan, directly produced at its own Eco-Friendly Smart Factory in Osan, Gyeonggi-do.

The store also features the ‘Aromatherapy Zone’ where consumers can experience various natural and organic raw materials and essential oils used in AROMATICA products. The traditional extraction method of each raw material from leaves, stems, trees and roots extracted into oil is displayed. During visits, counseling services are also offered to recommend scents according to mood and conditions.