Titled “TOGETHER,” the campaign celebrates reuniting with loved ones
Andie, a brand that helps women find inclusive, tailored swimwear, and actor and producer, Demi Moore, today announce a never-been-done-before family campaign titled “TOGETHER” with her daughters Rumer, Scout and Tallulah Willis. Shot by renowned photographer Cass Bird, Demi and her daughters emulate unity, strength, and confidence across generations in Andie’s most-loved hero styles.
As an early investor in Andie and a long-term supporter of the company, Demi is featured alongside her daughters wearing the popular The Amalfi, The Malibu, The Tulum and more styles by Andie. “TOGETHER” encourages people to safely rejoice this summer together with family, friends and across generations.
“Over the past year, connection has become more crucial than ever. I’ve been a supporter of Andie from the beginning as an investor, and now, more than ever, felt like a perfect time to join them in welcoming a summer of freedom and togetherness,” said Demi Moore. “Especially sharing it with my daughters! It was important to me to include my daughters in this campaign, and I hope others seize opportunities in their lives to create meaningful connections and celebrate every moment with the people they love.”
Cass Bird is widely sought after for her fresh, spontaneous, and elevated style of photography. Her editorials and sensitive portrayal of artists, actors and musicians have challenged and expanded on ideals of femininity, masculinity and beauty. From directing films for celebrities and visionaries alike, to hosting exhibitions at distinguished museums, Cass’ lens exemplifies the trailblazers who are part of Andie’s community.
Andie is the expert in thoughtfully designed, well-fitting swimwear for all sizes. The beloved brand takes the vulnerability and difficulty out of swimsuit shopping with a comprehensive online fit quiz and classic, stylish designs for every fit preference, activity and body. During the pandemic, Andie grew over 100% growth from 2019 to 2020.
“Andie is the quintessential cross-generational brand, and celebrating community is one of our core values. Having Demi and her daughters as the pillars of our TOGETHER campaign felt exactly right,” said Melanie Travis, founder and CEO of Andie. “This campaign happened very organically, and we’re happy to have grown such a tight knit relationship with Demi and her daughters. We are beyond excited for the future – together.”
Andie has plans for a billboard and more with Demi on the horizon.