FEEL YOUR SOUL recently announced the success of their first on location Pop-Up with Women’s Specialty Clothing Brand FREE PEOPLE.
Free People decided to combine their Smile Campaign with legendary TikTok smile maker Jacob Zander and his crew from Feel Your Soul to create a first ever Make You Smile day! “It was a natural fit,” Zander said, speaking of Free Peoples current TikTok “What makes me smile video campaign” and Feel Your Souls message of sharing happiness through smiles and Hardcore Happiness!
“This year, more than ever, there is a great need for unity, compassion, love and respect in our communities. The intention is to be thoughtful and bring a smile to someone’s face whether that’s through a simple gesture or something more elaborate. I’ve been overwhelmed with kindness and support over the past year and my goal now is to use my platform to share that goodwill with everyone,” Zander said.
The Feel Your Soul team took to the streets in their now infamous Yellow Feel Your Soul “Hardcore Happy Sweatshirts” to share smiles and awareness by giving free sunflowers and inviting everyone to come back and experience the pop up at the store.
Every effort, small and large, makes an impact. A gesture could be as simple as reaching out to someone who would benefit from a phone call, or purchasing coffee for the next car in a drive-thru line. Donations of items or funds to a favorite charity is another idea, as is creating a care package for a neighbor.
