ThirdLove, the third largest e-commerce intimates apparel brand in the United States, announced its expansion into their wireless category with the launch of the Form Seamless collection. With a collection made to move, a life well-fitted is found with ThirdLove’s latest release that sparks the question, how do you do it in form? Made for limitless stretch and endless comfort, the new collection includes four wireless bra styles and three varieties of seamless underwear designed to form to the body for a perfect fit and maximum flexibility.
“We continue to see exponential growth in demand from younger audiences, as well as women who have made shifts in their lifestyles and are seeking high quality, comfortable first layer essentials,” said Ra’el Cohen, chief creative officer at ThirdLove. “This new seamless collection provides limitless stretch and endless comfort, made to move with you throughout your busy day.”
Seamless by ThirdLove boasts a four-way stretch with a soft and smooth feel that is invisible under clothes to form fit every body for all day and everyday comfort. With the quality and durability of ThirdLove designs, Seamless includes a wireless V-Neck bra, adjustable strap scoop bra and a scoop bralette, all retailing at $45. Underwear from the line features a lighter-than-air fabric and is available in hipster, shortie and high-leg bikini styles, retailing at $14 each. Select seamless styles are available in sizes XS to 3X, with more options and sizes to be released in the upcoming months.
To shop ThirdLove’s Form Seamless collection, visit thirdlove.com/pages/form.