Ruby Has Fulfillment, the leading international hyper-growth e-commerce fulfillment company, announced that it will provide logistics and fulfillment services for the apparel and consumer products division of Overtime, the next generation sports brand. Overtime has a community of more than 50 million followers that generates 1.5 billion video views each month.
Earlier this year, Overtime launched Overtime Elite (OTE), a transformative new sports league that offers a year-round development program for high-school basketball players. The company recently raised $80 million in Series C funding from a diverse group of investors. Overtime plans to further fuel its fast growing commerce business and deepen its connection with young consumers with the launch of OTE’s inaugural season this September.
“In just four years, Overtime has become synonymous with sports and culture for a new generation of athletes and fans, with an audience of more than 50 million social media followers,” said Tyler Rutstein, Overtime’s vice president and general merchandise manager.
Rutstein added, “Overtime’s apparel is bold, approachable and highly connected through our content to what our audience loves. We’ve been empowering young athletes both digitally and through our lifestyle and apparel offerings. We are thrilled to work with Ruby Has as our fulfillment provider to bring these products to sports enthusiasts everywhere.”
“We are proud to provide e-commerce fulfillment solutions for Overtime’s innovative DTC apparel and consumer products brand,” says Esther Kestenbaum Prozan, president of Ruby Has. “Supporting premium brands that are scaling through hyper-growth while delivering on their brand promises with precision are the hallmarks of Ruby Has.”
