Vans continues to build momentum with the “These Projects Are Ads for Creativity” campaign, adding 16 new original artist stories to the hub for fans to discover. The brand’s artist-first global campaign fuels the creativity and imagination of unique artists and creators from across the globe, delivering on its brand mission to promote the act of creating in its purest form.
The campaign has grown over the last six months to cultivate a community and emerging hub of international artists that champions imaginative ideas and concepts from over 50 independent creators. With the simple intention to inspire artists to do what they do best—create—Vans pays tribute to the infinite art forms that know no bounds.
The latest projects bring both fun and fantasy to play, while also celebrating purpose and passion into original art forms. French muralist Chloe Bernard’s immersive and surreal 3D mural transports the viewer into an alternate almost fantastical dimension, while Korean design studio QUISPIAM HABILIS’ ceramic turntable was designed as a communication device to connect with aliens! Each project permeates its own world view and space, such as Mexican artist Daniel Barreto’s animated multi-media light-fueled projection, or American painter Noah Humes’ expressive memory portrait of the Black Lives Matter protests. To round it out, form and function collide with art and sculpture with projects by California-based artists Bailey Hikawa, who designed boldly shaped, colorful phone cases for her piece, and Olivia Krause, who transformed traditional skate ramps into 3D paintings. Anything is possible when creativity is unleashed through the eyes of unbridled imagination, and that’s the point! Discover all the projects at vans.ca/offthewall.
