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Aquafil Digital Platform Brings Econyl to Conscious Consumers

Photo Courtesy: Econyl

After establishing its position in the B2B world, Aquafil has pivoted to reach consumers through the launch of an Econyl e-shop that allows conscious shoppers access to products made from Econyl regenerated nylon in one place for the first time.

For the last 10 years, Econyl, created by The Aquafil Group, has provided responsible solutions for fashion and interiors and is used by brands globally throughout the fashion industry and beyond — from Burberry and Prada to Adidas and Speedo. Econyl is made from recycled waste rather than oil and helps divert global waste streams that would otherwise pollute the earth, such as fishnets, carpet and industrial plastic.

The Aquafil Group, created in 1965 to manufacture polyamide 6 (nylon 6), has a presence in seven countries on three continents, employing 2,600- plus staff at 18 plants located in Italy, Scotland, Slovenia, Croatia, the United States, Thailand and China.

The Econyl e-shop platform was de- signed to respond to the current mar- ket trends where digitization, online sales and sustainability are winning factors. Launched with 15 brands, the new platform champions a range of global brands that create products using Econyl regenerated nylon, along with a wealth of information about sustainability and circularity to strength- en brand and consumer knowledge. In the coming months, more like-minded brands and businesses will be invited to join the Econyl Club.

In this first phase of the platform, consumers can shop swimwear, womens-wear, menswear and accessories from brands that include ACE, Aisy Dance, Aoife, Botanical Beach Babes, C’est la V, Dos Gardenias, Garmont, Karün, Ludovica Guiltier Milano, Malaika New York, Mermazing, Pacsafe, State of Matter, Tenue de Soleil and WAO.

“We are very happy to see the enthusiasm of brands that immediately joined this pioneering project and the passion that they have in wanting to change the world one product at a time,” said Giulio Bonazzi, chairman and CEO of Aquafil.

Users are able to filter products on the platform into categories based on the brand’s sustainability values, such as zero waste, craftsmanship, eco-design, ethical labor, use of animal products, size inclusion and local production, among other categories.

As addition to serving as a digital space where consumers can browse through responsible product offerings, the plat- form will also host a variety of content to educate and strengthen knowledge about sustainability for both brands and consumers. Some examples of topics covered on the platform are sustainable certifications and standards, circular economy, ecodesign, recycling and shopping local.

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