Created by Farouk Systems, Inc., CHI Footwear debuted at one of the top salon industry events in the country – America’s Beauty Show. CHI Footwear introduced its graphene sneaker collection to attendees, connecting the brand to thousands of beauty professionals.
As a profession that requires stylists to stand on their feet all day, it is important for hairdressers to wear shoes that provide all-day support, breathable comfort, and durability. As a hairdresser himself, Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., collaborated with designer Joan Orozco to create CHI Footwear.
Developed as a brand centered on technology, comfort, and style, CHI Footwear is a podiatrist-approved collection that focuses on foot health and how this impacts our overall well-being. In fact, a first line of defense to preventing foot conditions is through the material in the shoes worn daily. Through intensive research, testing and a variety of prototypes, CHI Footwear developed a next-generation sneaker that protects from a host of foot problems including bacteria, poor circulation, sweat, odor and foot fatigue – all thanks to its graphene technology, which is stronger, more flexible, and harder wearing than other sneakers. Considered to be the strongest material in the world, graphene is a razor-thin honeycomb sheet of carbon atoms that is 200 times stronger than steel, but extremely lightweight.
