Pixie Mood , a female co-founded fashion company specializing in crafting PETA-Approved 100% vegan leather handbags and accessories, revealed today its new brand identity featuring a redesigned website along with an innovative Fall/Winter ’21 collection. This updated brand experience, coupled with a new initiative with 1% for the Planet, deepens Pixie Mood’s commitment to help create a more beautiful, sustainable and cruelty-free world by establishing an even stronger consumer connection.
The redesign is a continuation and refresh of the brand’s legacy. From the start, co-founders Chloe Ho and Kelvin Ho have been dedicated to designing cruelty-free, vegan leather Pixie Mood styles that are beautifully crafted and also kind for animals, people and the planet. Since then, sustainability has become even more important to preserving the planet and is a critical factor for today’s fashion consumers.
“Pixie Mood has grown tremendously throughout the years; we’ve added to our designs, deepened our dedication and commitment to do good, and expanded our customer base. This rebrand signifies the next chapter in our path as a company, where we are inspired to form a deeper connection with our customers, and take even wider strides in our commitment to do good,” says Creative Director and brand Co-Founder, Chloe Ho.
Pixie Mood’s new brand experience was created to reflect what Pixie Mood represents: an ethical and vibrant brand on a mission to create a more beautiful, sustainable and cruelty-free world. The new website delivers a modern, frictionless online shopping experience for today’s digital-first consumers. It features Pixie Mood’s Fall / Winter ’21 collection and has sleek new styles and designs that will get customers excited for dressing up and going out again. The innovative Eco-Mood collection also features a new wine colorway, which uses a unique low-impact vegan leather material made from recycled plastic bottles, to further minimize the brand’s environmental impact.
Additionally, as part of the brand launch, Pixie Mood is proud to announce that they have joined forces with 1% for the Planet and will contribute 1% of annual sales to supporting environmental causes. This initiative, combined with Pixie Mood’s current climate-positive program with Terrapass, accelerates Pixie Mood’s mission to create an even brighter future and cleaner planet.
Sustainability in fashion is more important than ever. Pixie Mood’s vibrant and elevated brand experience deepens the company’s commitment to sustainability and builds a stronger connection with today’s sustainable-minded consumers.
