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Columbia Sportswear Unveils New Standard in Warmth with Omni-Heat Infinity Technology

Columbia, the flagship brand of the Portland, Oregon-based Columbia Sportswear Company, unveiled Omni-Heat Infinity, the brand’s next evolution in its thermal-reflective warmth technology.

Since 1938, Columbia has created innovative apparel, footwear, accessories and outdoor equipment by channeling the company’s passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round, the brand said.

Building on Columbia’s award-winning Omni-Heat insulation platform, Omni-Heat Infinity debuts a gold metallic lining material in a pattern engineered to optimize warmth and breathability. Inspired by the reflective technology used by NASA, the enhanced pattern of gold metallic dots reflect and retain natural body heat, delivering instant and lightweight warmth without compromising breathability or adding bulk, the brand said. The new patented technology is available in more than 80 styles of jackets, boots and accessories.

“Omni-Heat Infinity expands upon our best-selling platform of patented technologies and we’re looking forward to showcasing this revolutionary innovation in what will be Columbia’s largest campaign in our 83-year history,” said Joe Boyle, president of the Columbia Brand. “The campaign injects Columbia’s signature light-hearted style but makes it clear that there is a new gold standard in warmth.”

The inaugural season of Omni-Heat Infinity features an array of technical jackets, winter footwear, hats and gloves for men and women. Key Omni-Heat Infinity pieces include the Titan Pass Double Wall Hybrid jacket, which features a multilayered construction that blocks wind and rain while trapping heat, and the Aerial Ascender jacket with features that include dynamic stretch for increased mobility. The Labyrinth Loop Hooded jack- et is a packable piece that features recycled synthetic insulation and a drawcord adjustable hem to seal in heat. The women’s Kettles Shorty Omni-Heat boots offer lightweight comfort and versatility for a variety of cold-weather conditions.

The new Omni-Heat Infinity collection is available at select re- tail locations and online at columbia.com/gold.